Living in the countryside is great!
Just this evening I’ve had to close the gates to our drive as a stray horse was eating the lawn of our neighbours garden – not a problem we were likely to have in our previous life. The beautiful sunsets that I have the privilege to witness on a regular basis help get things into perspective; but one of the best changes is the absence of distractions. Without a commute and lots of unnecessary rituals, you tend to focus on the task at hand.
So although there’s still lots to do (have only been in Ireland for just over three weeks), some patterns are starting to emerge. The days have been busier than expected – mainly attempting to keep my first client happy. The nights have been good – sleeping well which is aided by fresh sea air, no commute and being busy during the day. But best of all has been the time to think.
Thinking has mainly focussed on what has prevented the information industry making more progress over the twenty-five years that I have been involved, and what opportunities exist to make a difference to how content is perceived by the people who create and use it. The main conclusion I’ve come to is that publishers are too fixated on technology, and not enough on understanding their content.
This view will inform the new services and tools that are needed for the venture that I am building up to. Software tools should help demystify content rather than increase the distance between the technologists and the content curators. My goal is to make it easier for publishers to make informed decisions about ho to invest in their content. To make it possible to understand how content can be enhanced and used in straightforward ways.
It’s taken a long time but a name for the trading entity, that will help publishers and users, has emerged. Once I’ve registered it with the relevant organizations, there will be a commotion around its launch. That should be before Christmas and hopefully be a portent for a busy 2014.